Health and Wellness Copywriter
For holistic health practitioners, wellness entrepreneurs, and healthy living brands
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Elevate Your Business With Health and Wellness Copwriting
You’re a health and wellness practitioner — and you’re passionate about what you do. You help people transform their lives every single day.
Your work is rewarding. And most mornings, you wake up on fire with purpose.
But there’s a problem…
Between caring for clients, managing your team, and marketing your work — running your wellness biz feels like a juggling act. And quite frankly… it’s exhausting.
And that marketing ball? It’s the real troublemaker.
You’d love to widen your reach, so you can scale your business and help even more people.
But you feel overwhelmed and unsure where to start.
You have a hunch that revamping your website and updating your blog could help. And you know you need to stop ghosting your email list.
But you’re already spread too thin…
And spending late nights and weekends writing emails and blogs isn’t your idea of fun.
Not to mention that when you DO park yourself at the keyboard, your mind goes blank and can’t seem to find the right words.
You know deep down that if things don’t change soon, you’re headed for burnout. Population: you.
You got into this business to help people. But honestly, you could use some help yourself.
You daydream about handing off your marketing to someone else.
Someone you can trust — who has a health and wellness background, understands your audience, and knows how to speak their language.
Someone who can take marketing off your plate — so you can stop stressing and devote your precious time and energy to what you do best: help people heal.
Well, I’ve got good news… you CAN!
Hi there! I’m Mindy – a professional health and wellness copywriter.
I help health and wellness providers just like you grow their business, impact, and income through the power of content marketing.
Imagine what it’d be like to get your marketing strategy on autopilot and…
Build your online presence — so your dream clients can find you
Convert website visitors into loyal customers… and even raving fans!
Gain credibility as a trusted authority in the wellness space
Save time — so you have more time to invest in what matters to YOU
Inspire clients to take action and buy your products and services
Grow your business (without burning out)
While still having time and energy to show up for your clients, your family, and yourself in an authentic way.
This isn’t a pipedream. Enlisting the help of a holistic health copywriter makes this ALL possible.
I help health and wellness professionals like:
Functional medicine doctors
Naturopaths
Nutritionists
Holistic health coaches
Chiropractors
Acupuncturists
Physical therapists
Yoga teachers
Mindset coaches
Wellness entrepreneurs
Supplement companies
Healthy living brands
If this sounds like you, then there’s a good chance we’re a perfect fit.
Ready to stand out online, attract your dream clients, and grow your income?
Reach out to me today for your free discovery call. You’ll learn how working together can help you create your dream business… without burning out!
“Mindy has been a HUGE asset to my business, helping me create monthly content for my program and website. She is thorough, creative, and so easy to communicate with. I was struggling to keep up with content creation but Mindy has solved this problem for me. She creates beautiful and intelligent work that fits perfectly with my clientele.”
-Valerie Feghali DPT CHHC, Valerie Diane Nutrition & Wellness
Done-for-you Health and Wellness Copywriting Packages
The Website Package
First impressions matter. Make yours powerful with compelling copy that fits your brand perfectly.
A beautiful design may catch their eye. But your copy is what creates conversions. This full website refresh is perfect for anyone ready to gain organic traffic and convert leads into paying clients.
This package includes:
Kickoff call
In-depth onboarding questionnaire
Competitive research
Search engine optimization
3 web pages of choice (800-1,000 words)
Investment: starting at $1,100
The Monthly Content Package
Blogs boost brand awareness, generate new leads, and establish you as a trusted authority in the health and wellness space.
And unlike social media ads, once a blog is published, it drives traffic to your site forever.
Get informative weekly blogs and email newsletters to nurture leads and highlight your offerings.
This package includes:
Kickoff call
In-depth onboarding questionnaire
Monthly content planning & strategy
Keyword research
4 SEO optimized blog articles
4 email newsletter blasts
Investment: starting at $1,800
The Grow Your List Package
Email is not dead, my friend. Every $1 spent on email marketing returns an average of $36 ROI.
But to make those stats work for you, you need an email list.
Entice visitors to hand over their email with an opt-in that suits your brand perfectly and showcases your expertise.
Then, connect with your audience and build trust with a welcome email sequence that outlines your offerings and explains why you’re their solution.
This package includes:
Kickoff call
1 website opt-in or eBook
5 email welcome sequence (200-500 words each)
Investment: starting at $975
A la Carte Health and Wellness Copywriting Services
Website Copy
Stand out online with web copy that shows ideal clients you’re their solution and makes Google happy.
Starting at $400/page
Blogs + Articles
Gain organic traffic, educate your audience, and establish yourself as a trusted authority with engaging SEO-optimized blogs and articles.
Starting at $350 for a 1,000-1,200-word post
Email Marketing
Stay top of mind, build trust, and drive sales with email copywriting that connects with your audience and compels readers to take action.
Starting at $125 for a 200-500 word email
Social media ads
Grab attention with captivating ads that stop scrolling, connect with your ideal audience, and convert readers into paying customers.
Starting at $75 per ad
Opt-ins + eBooks
Build trust, gain credibility, and grow your list with enticing opt-ins that persuade readers to hand over their emails.
Starting at $400 for a 1,000 word Opt-in or eBook
Landing pages
Showcase your products and programs and increase conversions with landing pages that propel your audience to take action.
Priced on a case-by-case basis
Not so tech savvy? No problem! Get your copy added to the backend of your email or website platform for an additional $50. Easy peasy.
When You Work With Me You Get:
Copywriting that speaks your target audience’s language
Scholarly research from reputable sources
Consumer research to pinpoint your audience’s desires and pain points
Search engine optimization so your ideal clients can actually find you
Formatting so everything’s easy to read — even for skimmers
Headlines that grab attention and earn more clicks
Photography that’s beautiful and royalty-free
One round of edits so everything’s just right
Portfolio
Blog Post - Created for Anchored in Health
This blog was ghostwritten for Dr. Cynthia Jakubeic, a chiropractor and functional medicine doctor. It’s currently ranking in Google in the top 10 for its primary keyword. The purpose was to build awareness about adrenal fatigue and provide a solution: working with Dr. Cindy! Updating your blog regularly is a simple way to build trust, gain credibility, and attract new leads.
Recipe Blog Post - Created for CLEAN
This recipe blog was created for CLEAN, a company that sells cleanse kits and detox supplements. The purpose was to provide helpful content to build trust and drive traffic to the website. Nurturing leads with free content guides them further down the customer journey. The result? More sales.
Blog Post - Created for Inito
I write regular articles for Inito, a fertility monitor company that helps women who are trying to get pregnant. This article is currently ranking #2 for its primary keyword. The purpose was to explain why users may get a false positive on an OPK and then offer Inito as a solution.
Blog Post - Created for Bridgit Danner
This blog was ghostwritten for Bridgit Danner, a functional medicine practitioner with an online supplement shop. One of the products she sells is broccoli sprouts. This article currently ranks in the top 10 in Google for its primary keyword. The purpose was to educate the reader about how broccoli sprouts can help them detox and gently guide them to purchase a bottle and/or Bridgit’s toxin testing.
Working With a Health and Wellness Copywriter
Have questions or want to know what it’s like to work together? I’ve got you — here’s the nitty-gritty on what to expect:
Step 1 : Book a Discovery Call
We’ll discuss your goals, your target audience, and what sets you apart from your competitors. I’ll then send a proposal to help make your goals a reality.
Step 2: Pay Your Deposit
If you decide to move forward, we’ll choose a test project (usually a blog post) to make sure we’re a good fit. You’ll pay 50% of the project fee to secure your calendar spot. Then, I begin working on your project.
Step 3: Delivery of First Draft
Your project will be delivered via GoogleDocs straight to your inbox for review. The turnaround time for most small projects is a week. However, for more in-depth projects such as website copy, we’ll set a schedule for the delivery of each piece.
Step 4: Edits + Revisions
Upon delivery of your first draft, you’ll pay the remaining 50% due. You’ll provide feedback and I’ll perform one round of edits to fine-tune the piece so it’s just right.
Step 5: Decide if You Want to Book More Work
If it feels like a good fit for us both and you’re delighted with the result, we can chat about future projects… or even a monthly retainer.
*Icons by Freepik for Flaticon.
Meet Your Copywriter
Hiya! I’m Mindy — a health and wellness copywriter, holistic health coach, yogi, nature lover, and all-around nutrition nerd.
Like your clients, my path to wellness began through my own health struggles. Conventional medicine offered little help… or hope.
And after a couple of years of shuffling from doctor to doctor, I still had no answers. Just a pile of prescriptions that offered plenty of side effects… but little relief.
So I ditched the pills, dumped my doctors, and dove headfirst into holistic health. I changed my diet, revamped my lifestyle, and started working with holistic health practitioners — just like you.
I even went back to school and got my holistic health coaching certification from the Institute for Integrative Nutrition.
And slowly but surely… my body began to heal.
What makes me different?
Thanks to my holistic health coach training, I have an extensive knowledge base in health and wellness. What this means for you, is less time and energy is wasted. Instead of schooling me on topics like prebiotics, hormones, or mold toxicity — we can hit the ground running.
Plus, because I’ve navigated my own health journey — I speak your ideal customer’s language. I know their desires and pain points because I’ve been there. I use your products and services and believe in their power. And here’s what I know…
Right now there are people out there frustrated with their health, looking for any sliver of hope or relief. And some of them… are looking for YOU.
As your holistic health copywriter, my goal is to create a message that helps your ideal clients find you.
FAQ
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Copywriters craft compelling words (aka copy) that inspire readers to take action. This could be to buy a product, attend a masterclass, or download an enticing opt-in.
Anytime a social media ad, website, email, landing page, or blog persuades you to act — that’s effective copywriting at work!
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It all comes down to intent. Copywriting compels a target audience to take action. Content writing, on the other hand, informs, educates, or entertains readers on a particular topic.
For effective marketing, you need both. Content writing nurtures readers, builds trust and grows organic traffic. Copywriting then steps in and converts those leads into customers.
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Heck yeah! A skilled health and wellness copywriter does way more than write words. They use marketing strategy, search engine optimization, and consumer psychology to help you grow your business.
The health and wellness space is crowded these days. Hiring a health and wellness copywriter can help you stand out — with compelling copy that connects with your audience and converts.
The cherry on top? Hiring a professional copywriter frees up your time and energy to focus on other endeavors — whether that’s speaking at events, creating a new program, or having more time for travel or self-care.
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“Spread the well” is a play on the phrase “spread the wealth.” Because that’s exactly what the people I serve do — spread health and well-being.
Yes, I’m a word nerd and love puns. But I promise I reign it in when I write for clients. 😉
Contact Me
Interested in working together but have a question? No problem! Fill out the form below to reach out to me today.